Press & Partners
The House on Record
What has been written about LuxCar and the Divánta house, the people behind the name, the partners we work with in Lapland, and the facts you can check. Every line on this page links to its source.
Featured
Scan Magazine
United Kingdom · 1 November 2026 · By Molly McPharlin
Luxury Travel Concierge Divánta Creates Arctic Experiences to Last a Lifetime
A feature on the Divánta house: private villas, chefs, security and Arctic experiences arranged by one concierge, with LuxCar named as the house’s motorcar and chauffeur marque.
Read the feature“Divánta also oversees Luxcar, where guests can hire both luxury vehicles and chauffeurs, whether they are using the other services Divánta offers or not.”
Scan Magazine, Molly McPharlin
In the Press
Written About the House
Markkinointiuutiset
Finland
16 September 2026
Venture Lapland hankki pääomistuksen luksusmatkailuyritys Arctrasta ja tavoittelee liikevaihdon kymmenkertaistamista
Finnish marketing trade press on Venture Lapland becoming the majority owner of the Arctra group, naming the concierge house Divánta and the car rental LuxCar among its four business areas.
Read the articleLapland Luxury Villas
News
September 2026
Arctra: Venture Lapland buys into Rovaniemi luxury
An English-language account of the Arctra deal and the growth plan near Rovaniemi: Arctra DMC, Otava Lodge, the concierge house Divánta and LuxCar with its own cars and drivers.
Read the articleThe People Behind the Name
Our Founders and Group in the Press
LuxCar is a young marque run by people with long records. These articles are about them and about the Venture Lapland and Arctra group the house belongs to.
Kiinteistöuutiset
FI17 September 2026
Real-estate trade press on the group’s plan: 6,000 m² of new luxury-level accommodation near Rovaniemi and services from lodging to transport, security and concierge.
Read the articleTalouselämä
FI16 September 2026
Finland’s leading business weekly profiles founding partner Elias Joentakanen and the Arctra group’s investment programme in Rovaniemi.
Read the articleYle
FI3 December 2024
The national broadcaster on founding partner Henry Hynynen’s work as a concierge to Lapland’s most demanding visitors, before the house carried its present names.
Read the articleAnnouncements
In Our Own Words
Our press releases, listed as such. Each links to the original text.
14 October 2026
Press releaseLuxCar Launches a Luxury Car Rental in Finnish Lapland
The launch release: a rental dedicated to luxury and premium travel, self-drive or chauffeured, every car brought to the guest anywhere in Lapland, with the chauffeur service run as part of Divánta.
Distributed by AB Newswire; also carried by openPR, FinancialContent and Morning Release.
1 October 2026
Press releaseDivánta Launches as Finnish Lapland’s Luxury Concierge Brand
The mother house begins operating: one concierge in charge of where guests stay, how they travel and how they are protected, across six Arctic destinations.
Distributed by AB Newswire; also carried in the press-release sections of USA Today, FinancialContent and Business Insurance.
16 September 2026
Press releaseVenture Lapland pääomistajaksi luksusmatkailukonserni Arctraan
Venture Lapland’s own announcement of the Arctra majority holding and the four business areas of the group, among them Divánta and LuxCar.
Published on venturelapland.fi (in Finnish).
The House and Its Marques
One Group, One Standard
The chauffeur who hands you the keys works under the same roof as the concierge, the travel designers and the protection unit of the house.
The concierge house of Finnish Lapland; LuxCar is its motorcar marque.
divanta.fi
The Rovaniemi investment company the house belongs to.
venturelapland.fi
The house’s own close-protection unit, a Divánta unit.
divanta.fi/protectionArctra DMC
The group’s travel agency: brings international guests to Lapland and runs the service production.
arctradmc.fiOtava Lodge
The group’s own private luxury lodge on the Arctic Circle.
otavalodge.comPartners
Where You Will Find Us in Lapland
Resorts and hosts who offer LuxCar to their own guests. We list a partner only where the cooperation is public on their side.
SkyView Igloo Resort
Olleronvaara, Rovaniemi
A glass-igloo resort a short drive from the city. The resort offers its guests LuxCar’s cars on its own site: drive yourself or be driven, with the car delivered to the airport or the resort.
skyviewigloos.com/car-rentalHotels, villas and resorts
If your guests ask for a car, or a car with a driver, we deliver it to your door and look after the rest. Partnerships are arranged personally.
Talk to us about a partnershipOn the Record
The Facts Behind the Name
- Legal entity
- LuxCar is a marque of Divánta, Business ID 3365150-4
- Registered office
- Tietopolku 3, 96930 Arctic Circle, Rovaniemi, Finland
- Group
- Part of Venture Lapland and the Arctra group of luxury travel companies, Rovaniemi
- Began operating
- 2026, as the motorcar house of Divánta
- Fleet
- Mercedes-Benz and Mercedes-Maybach, Porsche, Land Rover, Audi, BMW and Volvo
- Service
- Self-drive or chauffeured; every car delivered in person anywhere in Lapland
- Team
- Just over 40 people across the group in the winter season
Press Enquiries
Writing About the North?
We answer journalists personally and provide photography, facts and interviews on request. Partnership enquiries from hotels, villas and resorts are welcome at the same address.
Media contact for the group: Elias Joentakanen, Founding Partner, Venture Lapland · elias.joentakanen@venturelapland.fi